Sport England invest National Lottery and Exchequer funding in organisations and projects that will grow and sustain participation in grassroots sport and create opportunities for people to excel at their chosen sport. Sport England work in partnership with UK Sport, and the Youth Sport Trust, which is focused on PE and school sport.

National governing bodies of sport (NGBs) are at the heart of the strategy as it is their networks of community clubs, coaches and volunteers that make sport happen. Sport England are investing £480 million through 46 governing bodies over the next four years and have agreed grow, sustain and excel targets with each one.

British Cycling's Grow, Sustain and Excel targets are:-

• 125,000 more people cycling for more than once per week by 2013
• Sustain the current levels of satisfaction in the sport
• 120 podium potential athletes emerging from clubs

British Cycling has developed a whole sport plan that explains how it will use their investment from Sport England to achieve these targets.