Premium pre-owned bike retailer Cycle Exchange, have today been announced as Official Partner to the Lloyds Tour of Britain, the UK’s biggest free-to-spectate sporting spectacle.
The destination for buying, selling or exchanging premium used bikes, Cycle Exchange have been providing great value, great service and peace of mind to customers since 2013, and will now benefit from working in partnership with Britain’s leading men’s and women’s professional cycle races.
The first, the Lloyds Tour of Britain Women begins from Dalby Forest in North Yorkshire on Thursday 5 June, with four stages across the north of England and Scotland, culminating in a final stage in Glasgow on Sunday 8 June, where the Lloyds Tour of Britain Family Cycling Festival will also take place.
Following the Lloyds Tour of Britain Women, the partnership will continue through the six days of the Lloyds Tour of Britain Men, from 2 to 7 September this year.
Commenting on the new partnership, Matt Connelley, CEO and Founder, Cycle Exchange, said; “We're absolutely thrilled to partner with the Lloyds Tour Of Britain and British Cycling. This will be a fantastic opportunity for us to connect with a broad community of cycling enthusiasts across the UK and showcase the pre owned alternative that offers quality and value with assurance and improved sustainability. The Tour of Britain showcases the very best of elite racing, and we're proud to help cyclists at every level - from grassroots community riders to aspiring competitors - access the same premium products that can fuel their own cycling journeys.”
Commenting on the partnership, Darren Henry, Chief Commercial Officer, British Cycling, said; "As we build-up to the start of the Lloyds Tour of Britain Women it is great news to be able to welcome Cycle Exchange as our latest official partners to the event, showing the continued appeal and growth of the race. We look forward to working with the Cycle Exchange team, and through the Lloyds Tour of Britain to help them connect with communities and cyclists across the UK, and their mission to help cyclists of all levels fuel their cycling journeys."
Cycle Exchange, the UK’s leading destination for premium pre-owned bikes, is proud to announce its presence at every stage of the upcoming tour. From start to finish, Cycle Exchange will be on the ground, offering cycling enthusiasts a chance to connect, share stories, and learn more about what makes Cycle Exchange the better way to buy and sell bikes.
Visitors can meet the team, explore the brand’s vision, and engage with its growing community. Throughout the tour, Cycle Exchange will also be documenting the journey across its social channels and website, offering behind-the-scenes content, rider insights, and stage highlights.
To follow the action and discover more, visit cycleexchange.co.uk
To discover the routes of all four stages of the Lloyds Tour of Britain Women in more detail, and more information about the race, host venues, and participating teams, please click here.
The Lloyds Tour of Britain Women gets underway in the Tees Valley and North Yorkshire on Thursday 5 June, with a stage between Dalby Forest and Redcar across the North York Moors National Park, before the second stage from Hartlepool ends with an uphill finish at Saltburn-by-the-Sea.
The race concludes with a pair of stages in Scotland, the first in the Scottish Borders, starting and finishing in Kelso, before the final stage in Glasgow on Sunday 8 June.
Following the final leg, fans and cyclists of all ages and abilities will have the chance to take part in the free Lloyds Tour of Britain Family Cycling Festival, building on Glasgow’s cycling legacy, and providing a unique chance to ride on the same closed road, traffic free, circuit as the world’s best. For more information on the Lloyds Tour of Britain Family Cycling Festival, please click here.
