Joe Friel has trained endurance athletes since 1980. His clients are elite amateur and professional road cyclists, mountain bikers, triathletes, and duathletes. They come from all corners of the globe and include American and foreign national champions, world championship competitors, and an Olympian.

Joe conducts seminars around the world on training and racing for cyclists, multisport athletes, and coaches, and provides consulting services for corporations in the fitness industry.

He has also been active in business as a founder of TrainingPeaks, a web-based software company, and TrainingBible Coaching.

Joe lives and trains in the McDowell Mountains in Scottsdale, Arizona, overlooking the Valley of the Sun.

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